Advantages of marketing research.

Advantages of marketing research:

Marketing research has several advantages. They are:

1. Marketing research is used to measure market potential, characteristics and share of markets for a company. 

2. Companies can use marketing research to evaluate new product opportunities and product acceptance and to test existing products relative to the competitor’s products. 

3. It helps to make better advertising decisions. 

4. It helps to evaluate the effectiveness of marking activities and draws attention to a potential problem. 

5. It helps the manufacturer to adjust his productions according to the conditions of demand. 

 6. It helps marketing of goods in efficient and economical way by eliminating all types of wastage. 

7. It helps a dealer to find out the best way of approaching potential buyers. 

8. It helps to find out defects in the products and take corrective steps to improve the product. 

9. It guides a dealer in planning, advertising and promotion effort. 

10. It helps to assess the effectiveness of advertising programmes. 

11. It helps in evaluating the relative efficiency of different advertising media. 

12. It facilitates to evaluate the selling methods.