Scope of Marketing Research.

Scope of Marketing Research:

Market research covers the following items of study:

1. Size of the present and potential market.  

2. Consumer needs wants, habits and behaviour.      

3. Dealer wants and preferences.      

4. Analysis of the market size according to age, sex, income, profession, standard of living etc.     

5. Geographic location of customers.

6. Analysis of market demand.           

7. Knowledge of competitors and their products.     

8. Knowing the profitability of different markets.        

9. Study the market changes and market conditions.        

10. Analysis of various channels of distribution.