Objectives of marketing research.

Objectives of marketing research:-

1. To understand the economic factors affecting the sales volume and their opportunities. 

2. To understand the competitive position of rival products.    

3. To evaluate the reactions of consumers and customers. 

4. To study the price trends.    

5. To evaluate the system of distribution. 

6. To understand the advantages and limitation of the products. 

7. To find new methods of packaging, by comparing other similar packages. 

8. To analyze the market size. 

9. To know the estimation of demand. 

10. To evaluate the profitability of different markets. 

11. To study the customer’s acceptance of products. 

12. To assess the volume of future sales. 

13. To study the nature of the market, its location and its potentialities. 

14. To find solutions to problems relating to marketing of goods and services.