what is the difference between Traditional (Or Selling ) Concept Of Marketing And Modern Concept Of Marketing.

what is the difference between Traditional (Or Selling ) Concept Of Marketing And Modern Concept Of Marketing.

Traditional (Selling) Concept Of Marketing-

In the traditional (Selling) Concept of Marketing There are the Few Concept which one are Explain below

Exchange Concept- Under exchange marketing concept the exchange of a product between buyer and seller was the central idea of the marketing.

Production Concept – it was belived that consumers will  prefer product that are widely available and inexpensive. The production concept aims at achieving profit through high production efficiency at low cost and wide scale distribution.

Product concept- this marketing concept holds the belief that consumer will prefer those product that are high in quality. Performance and are innovate. This marketing concept involves matching of product with markets. Marketers focus on making superior product and improving them.

Selling Concept- it focus on aggressive selling and promotion activities to push the product. Marketers focus on selling what is made rather than making what can be sold.

Modern Concept of Marketing-

Marketing Concept- The primary risk of any business is to study the needs desires and preferences of potential customers and produces goods which are actually needs by the customers and produce goods by the customers. Hence all marketing activities must be directed towards satisfaction of consumer needs and want.

Social concept-it is concerned with well-being and welfare of the society.it believes that the primary task of any business is to determine the needs want and interests of target market and to deliver  the desired satisfaction more effectively that competitors in a way that it preserves or enhances the consumer’s and society’s well-being.

Holistic Marketing concept – it focus on integrated marketing efforts within a firm. Holistic marketing concept is based on the development  design and implementation of marketing programs processes and activities that recognize their breadth and inter dependence. It believes everything matters and suggests that marketing must be looked from broad and integrated perspectives.