Modern Marketing Concept. And The importance of modern marketing conception in India.

Modern Marketing Concept. And The importance of modern marketing conception in India.

The Modern Marketing Concepts-

There are a few modern marketing concepts that can help marketing managers be successful.

The first is the production concept. In this concept suggests that customers will respond to products available to them. The problem with this concept is, that while it boosts sales in the initial stages, it is impersonal and ignores consumer interests.

The next concept is the product concept. This concept suggests that customers will respond to products of the best quality at the most reasonable price. With this concept, the primary focus of management is to improve the quality of the product to attract and hold customers. The third modern concept is the sales concept. This concept suggests that consumers will not purchase enough of the product unless interest is gained through major selling and promotional activities. The set back with this concept is that it ignores consumer interests and the company may face difficulties in the long run. The last two concepts are the marketing concept and the social marketing concept. These concepts benefit customers the most by delivering the highest satisfaction.

The Importance of Modern Marketing Concepts are-

·        Employment opportunity generation 

·        Social media welfare increase 

·        Emphasis on marketing research 

·        Better production quality 

·        Business enterprises reason for existence 

·        Healthy competition encouragement 

·        Consumer status upgrade 

·        Enterprise objectives and societal objectives integration 

 There are many important factors of modern marketing concepts for organizations. While a few are listed above, there are many others like how modern marketing concepts are a regulating force in society.  

 Modern marketing concepts are important for CMOs and organizations to follow. Marketing trends are constantly updating and recent trends in marketing are no different. This is especially true when it comes to new trends in digital marketing, email marketing, and marketing automation. When CMOs and organizations are up to date with the most modern marketing concepts, the consumers, and organization as a whole both win.